After testing the ExpoPolis platform, ABE (Advanced Business Events), an international business convention event organiser, took the decision to integrate it fully into their digital transformation strategy. Éléonore Bougherara, Marketing & Communications Manager for ABE, tells us why.
« During this unprecedented pandemic era, the ExpoPolis platform allows us to maintain a presence with our customers and offer them visibility. In a more “normal” context, this is an excellent way to give them additional visibility and allow other exhibitors and professional visitors to have information about each company at their fingertips. It is also ideal for reaching as many people as possible. Its virtual format makes it possible gives people access to our business conventions when constraints related to health, finance, the pandemic, time, etc. would otherwise make business trips difficult...
The platform is extremely well designed and allows visitors to chat with the person of their choice - on the virtual fair booths.
We can host conferences. These are especially important for our business conventions! We can do live streaming and then make recordings available for afterwards. The wealth of resulting content is brought together in one place (online) and those who accessed it during the event can also choose to access afterwards. This is real added value!
Thanks to ExpoPolis, you can manage significant time differences by selecting the time zone of the place where the event is taking place. The event opening, chatrooms, moderation ... everything is done automatically and according to the chosen schedule.
The ExpoPolis solution promotes networking thanks to its live chat function, but also has a "direct messaging” feature. This is very practical, since exhibitors are informed by notification (sent to their mailbox) that someone has connected to their booth and sent a message. And this is all possible without even being at the booth. This "direct messaging" features offers flexibility to those teams participating in our events, since they no longer have the constraint of having to remain connected to a virtual event 24 hours a day.
With ExpoPolis, everything has gone well and continues to go well. There are no grey areas, and the support is great. ExpoPolis know how to adapt to the specific demands and constraints of their clients’ activities. This is clear to see. They are very flexible and responsive! It’s real teamwork. »